Social media is evolving beyond standalone platforms toward distributed content ecosystems, where creators publish once and their content lives across apps, websites, newsletters, and feeds simultaneously. This shift is powered by RSS, micro‑formats, and interoperable publishing tools. Rather than rebuilding audiences on each platform, creators focus on content-first networks, bringing their audience to wherever they’re most engaged.
This post explores the rise of tools like Substack, Ghost, and indie social apps integrating with Mastodon and ActivityPub. It also discusses content syndication strategies, revenue diversification, and community ownership. As platforms diversify, future content models may emphasize interoperability over exclusivity.
